:root{--ink:#101b22;--paper:#f6f1e7;--white:#fff;--orange:#f15a29;--orange2:#ff7a00;--blue:#213e4d;--muted:#667077;--line:#c9c4ba;--font-body:"Barlow",Arial,sans-serif;--font-head:"Barlow Condensed",Arial,sans-serif;--font-impact:"Archivo Black",Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);font-family:var(--font-body);background:var(--paper);font-size:18px;line-height:1.65}.wrap{width:min(1180px,calc(100% - 40px));margin-inline:auto}.owner-bar{background:var(--ink);color:white;text-align:center;font:700 14px/1 var(--font-body);letter-spacing:.12em;padding:12px 15px}.masthead{display:flex;align-items:end;justify-content:space-between;border-bottom:3px solid var(--ink);padding:22px 0 13px}.wordmark{font:400 31px/1 var(--font-impact);color:var(--ink);text-decoration:none;letter-spacing:-.06em}.wordmark span{font:700 9px/1 var(--font-body);vertical-align:top;margin-left:3px}.masthead p{margin:0;font:800 14px/1 var(--font-head);letter-spacing:.18em}.hero{padding:50px 0 58px;background:linear-gradient(180deg,var(--paper) 0%,#eee8dc 100%);border-bottom:1px solid var(--line)}.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:55px;align-items:center}.kicker,.eyebrow{font:800 14px/1.2 var(--font-head);letter-spacing:.16em;color:var(--orange);text-transform:uppercase}.kicker span{background:var(--orange);color:#fff;padding:7px 9px;margin-right:5px}h1,h2{font-family:var(--font-head);text-transform:uppercase;letter-spacing:-.035em;line-height:.95;margin:0}h1{font-size:clamp(54px,6.2vw,90px);margin-top:27px}h1 em{color:var(--orange);font-style:normal}.dek{font-size:21px;line-height:1.45;margin:28px 0;color:#35434b;max-width:700px}.byline{display:flex;align-items:center;gap:12px;margin-top:25px;font-size:15px;line-height:1.25}.byline small{display:block;color:var(--muted);margin-top:3px}.avatar{width:41px;height:41px;border-radius:50%;background:var(--ink);display:grid;place-items:center;color:#fff;font:700 13px/1 var(--font-body)}figure{margin:0}.hero-image{position:relative;transform:rotate(1.25deg);background:white;padding:10px 10px 34px;box-shadow:0 20px 50px #17242d22}.hero-image img{display:block;width:100%;height:auto}.hero-image figcaption{font:600 13px/1 var(--font-body);letter-spacing:.05em;padding:10px 3px 0;color:var(--muted)}.article-wrap{width:min(1060px,calc(100% - 40px));margin:0 auto;display:grid;grid-template-columns:180px minmax(0,720px);gap:70px;padding:80px 0 100px}.rail{position:sticky;top:30px;align-self:start;border-top:4px solid var(--ink);padding-top:15px}.rail p{font:800 13px/1 var(--font-head);letter-spacing:.15em;margin:0 0 15px}.rail a{display:block;color:var(--muted);text-decoration:none;font-size:14px;line-height:1.3;border-top:1px solid var(--line);padding:11px 0}.rail a:hover{color:var(--orange)}.story>section,.mid-cta{margin-bottom:96px}.story p{margin:0 0 22px}.dropcap:first-letter{float:left;font:800 72px/.72 var(--font-head);color:var(--orange);padding:11px 7px 0 0}.lead blockquote{font:700 30px/1.15 var(--font-head);text-transform:uppercase;border-left:6px solid var(--orange);padding:4px 0 4px 24px;margin:38px 0}.cta{display:flex;justify-content:space-between;align-items:center;gap:20px;width:100%;background:var(--ink);color:#fff;text-decoration:none;padding:18px 22px;font:800 17px/1 var(--font-head);letter-spacing:.07em;margin-top:32px;box-shadow:5px 5px 0 var(--orange);transition:transform .18s,box-shadow .18s}.cta:hover{transform:translate(-2px,-2px);box-shadow:8px 8px 0 var(--orange)}.cta span{font-size:25px}.reason{position:relative;padding-top:25px;border-top:1px solid var(--line);scroll-margin-top:20px}.reason-number{position:absolute;right:0;top:10px;color:#d8d2c7;font:400 84px/.8 var(--font-impact);letter-spacing:-.08em;z-index:-1}.reason h2,.comparison h2,.voices h2,.faq h2,.shift-timeline h2{font-size:clamp(44px,7vw,68px);max-width:640px;margin:17px 0 27px}.editorial-image{display:block;width:100%;height:auto;margin-top:35px;background:#e8e2d7}.road-note{font-size:15px;line-height:1.4;padding:18px 20px;background:#eae4d8;border-left:4px solid var(--orange);margin-top:18px}.road-note span{display:block;font:800 12px/1 var(--font-head);letter-spacing:.15em;color:var(--orange);margin-bottom:6px}.mid-cta{background:var(--blue);color:#fff;padding:45px;position:relative;overflow:hidden}.mid-cta:after{content:"A1";position:absolute;right:-14px;top:-30px;font:400 155px/1 var(--font-impact);color:#ffffff0a}.mid-cta p{font:800 13px/1 var(--font-head);letter-spacing:.17em;color:#ffb066}.mid-cta h2{font-size:58px;max-width:520px}.cta-light{background:#fff;color:var(--ink);max-width:420px;position:relative;z-index:2}.mechanism{background:#e5ded1;padding:48px}.mechanism h2{font-size:58px;margin:18px 0 25px}.mechanism dl{margin:38px 0 0;border-top:2px solid var(--ink)}.mechanism dl div{display:grid;grid-template-columns:180px 1fr;gap:25px;padding:18px 0;border-bottom:1px solid #bdb5a8}.mechanism dt{font:800 17px/1.2 var(--font-head)}.mechanism dd{margin:0;font-size:16px;line-height:1.45}.table-scroll{overflow-x:auto;margin:32px 0;-webkit-overflow-scrolling:touch}table{width:100%;border-collapse:collapse;min-width:620px;font-size:15px;line-height:1.3;background:#fff}th,td{text-align:center;padding:16px 10px;border:1px solid #d7d4ce}th:first-child,td:first-child{text-align:left;font-weight:600}.best{background:#173746!important;color:#fff;font-weight:800}.timeline-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:4px;margin-top:35px}.timeline-grid div{background:#fff;padding:26px 22px;border-top:5px solid var(--orange)}.timeline-grid b{display:block;font:800 16px/1 var(--font-head);margin-bottom:12px}.timeline-grid span{font-size:16px;line-height:1.45;display:block}.quote-grid{display:grid;gap:14px;margin-top:35px}.quote-grid figure{background:#fff;padding:30px;border-left:4px solid var(--orange)}.quote-grid blockquote{font:600 24px/1.25 var(--font-head);margin:0 0 20px}.quote-grid figcaption{font:800 13px/1 var(--font-head);letter-spacing:.09em}.quote-grid figcaption span{color:var(--muted)}.trial{display:grid;grid-template-columns:.9fr 1.1fr;align-items:center;background:#fff;gap:40px;padding:20px 40px 20px 20px}.trial img{width:100%;height:auto}.trial h2{font-size:58px;margin:14px 0 22px}.trial .cta{font-size:15px}.faq details{border-top:1px solid var(--line)}.faq details:last-child{border-bottom:1px solid var(--line)}.faq summary{cursor:pointer;list-style:none;padding:21px 45px 21px 0;font-weight:700;position:relative}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:"+";position:absolute;right:8px;font:700 26px/1 var(--font-head);color:var(--orange)}.faq details[open] summary:after{content:"−"}.faq details p{font-size:17px;line-height:1.55;color:#47535a;padding:0 35px 20px 0}.final-cta{text-align:center;background:var(--ink);color:#fff;padding:60px 45px;margin-bottom:0!important}.route-badge{display:inline-block;border:1px solid #ffffff50;padding:7px 10px;font:700 12px/1 var(--font-head);letter-spacing:.12em}.final-cta h2{font-size:clamp(52px,8vw,78px);margin:25px auto 20px;max-width:620px}.final-cta p{max-width:560px;margin-inline:auto;color:#cad0d3}.final-cta .cta{max-width:520px;margin:30px auto 18px}.cta-orange{background:var(--orange);box-shadow:5px 5px 0 #fff}.cta-orange:hover{box-shadow:8px 8px 0 #fff}.final-cta small{display:block;color:#929da3;font-size:12px;line-height:1.4}footer{background:#0a1217;color:#fff;padding:45px 0 90px}footer .wrap{display:grid;grid-template-columns:160px 1fr;gap:20px}footer b{font:400 25px/1 var(--font-impact);letter-spacing:-.06em}footer p{margin:0;font-size:16px}footer small{grid-column:2;font-size:12px;line-height:1.5;color:#95a0a6;max-width:650px}.mobile-bar{display:none}
@media(max-width:820px){body{font-size:17px;line-height:1.58}.wrap,.article-wrap{width:min(100% - 28px,720px)}.masthead{padding:16px 0 10px}.wordmark{font-size:27px}.masthead p{font-size:11px;letter-spacing:.12em}.hero{padding:32px 0 42px}.hero-grid{grid-template-columns:1fr;gap:34px}.hero-copy{display:contents}.hero-copy .kicker{order:1}.hero-copy h1{order:2}.hero-copy .dek{order:3}.hero-image{order:4}.hero-copy .byline{order:5}.kicker{font-size:12px}h1{font-size:clamp(48px,14vw,69px);margin-top:20px}.dek{font-size:18px;margin:20px 0 0}.hero-image{transform:rotate(.5deg)}.article-wrap{display:block;padding:55px 0 95px}.rail{display:none}.story>section,.mid-cta{margin-bottom:68px}.lead blockquote{font-size:27px;padding-left:18px}.reason h2,.comparison h2,.voices h2,.faq h2,.shift-timeline h2{font-size:47px;margin:15px 0 22px}.reason-number{font-size:70px}.story p{margin-bottom:19px}.cta{font-size:16px;line-height:1.1;padding:17px 18px}.mid-cta{padding:34px 25px}.mid-cta h2{font-size:48px}.mechanism{padding:34px 22px}.mechanism h2,.trial h2{font-size:48px}.mechanism dl div{grid-template-columns:1fr;gap:7px}.mechanism dd,.timeline-grid span{font-size:16px}.timeline-grid{grid-template-columns:1fr}.trial{grid-template-columns:1fr;padding:16px 20px 32px;gap:18px}.trial img{max-height:400px;object-fit:contain}.final-cta{padding:48px 24px}.mobile-bar{display:flex;position:fixed;z-index:20;left:8px;right:8px;bottom:max(8px,env(safe-area-inset-bottom));background:var(--orange);color:white;align-items:center;justify-content:space-between;text-decoration:none;padding:12px 14px;box-shadow:0 10px 35px #0008;border:1px solid #ffffff45}.mobile-bar span{display:flex;flex-direction:column;line-height:1.15}.mobile-bar b{font-size:15px}.mobile-bar small{font-size:11px;opacity:.85}.mobile-bar strong{font:800 15px/1 var(--font-head);letter-spacing:.05em}footer{padding-bottom:105px}footer .wrap{display:block}footer p{margin:10px 0}footer small{display:block}.owner-bar{font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.cta{transition:none}}